Outdoor North is Superior, Wisconsin’s first bike, ski, and outdoor recreation boutique.

“It’s really do more outdoors with a little touch of fashion,” says Kristina Frigaard of Wildwood Lane Styling and Outdoor North. The shop is within 20 minutes of Chester Bowl, Spirit Mountain, and Mont du Lac.

“We’re trying to be an inclusive shop that will expose those that don’t know skiing or maybe were intimidated to come try the sport,” adds the store’s ski guru Erik Howard.

And while you’re there you can check out a wide array of bikes- road bikes, gravel bikes, kid bikes, fat tire bikes, and mountain bikes.

It took a lot of work to get the historic building on Ogden Avenue ready for its new life. The team calls it a “labor of love.” It was built in 1980.