UMD launches NIL program: the Bulldog Advantage

As of July 1st collegiate student-athletes are allowed to earn compensation for their name, image or likeness (NIL).

Following the NCAA regulation change the University of Minnesota Duluth (UMD) launched a comprehensive NIL program: the Bulldog Advantage.

It’s designed to help individuals engage in, and benefit from, NIL opportunities.

Courses will range from branding to social media usage to entrepreneurship.

The Bulldog Advantage will also help student-athletes meet NCAA compliance guidelines.