Aspirus St. Luke’s unveils new logo

Aspirus St. Luke’s Hospital, following a recent merger, debuted their rebrand Tuesday, June 4. A banner cutting was held at their Duluth location to unveil their new logo.

Emergency physician Nick Van Deelen opened the ceremony and spoke about future aspirations for the hospital.

“You can see our new name and logo in many locations around this campus and at our neighborhood and regional clinics,” said Van Deelen. “Together, we will invest hundreds of millions of dollars into our region and our health system infrastructure.”

With examples given of St. Luke’s Hospital becoming Aspirus St. Luke’s Hospital and Miller Creek Medical Center now Aspirus St. Luke’s Hermantown Clinic. Signs are planned to be updated by the end of the summer. A listing of all locations being updated can be found here.

Hospital officials said that, with St. Luke’s drive to provide care in rural areas and cities alongside Aspirus’ integrated healthcare system, the teams aim to invest into our region. Jeff Wicklander, Aspirus Health Senior Vice President and President of the Central Wisconsin Region, also spoke at the event and shared his excitement for the combined team.

“This is an incredible group of people that is highly regarded for providing compassionate, high-quality, patient-focused care, and we’re honored to consider each of them part of the expanded Aspirus family.”

Aspirus St. Luke’s aims to have all locations and signage updated by end of the 2024 summer.