‘Gotta Be Superior’ tourism kickoff at Richard I. Bong Center

Gotta be Superior, is a new tourism brand campaign that’s kicking off at the Richard I. Bong historical center. On Friday, April 28^th at 4:30PM, the City of Superior’s Tourism Development Commission is hosting the launch party. The general public can also hear about future tourism efforts happening in Superior.

Lindsey Graskey, one of the members of the tourism development commission, Gotta be Superior talked about the many hidden gems come with going out and exploring. “We’re taking a different approach to it. So you’re seeing it differently for the first time. We’re taking an all around city approach, including even our county where we have Patterson State Park, we have American Falls and kind of rolling those in and also kind of mirroring also what Duluth does.” Graskey said.

David Sadowski, of SWIM Creative, who also helped create Gotta be Superior, talked more about sharing the small-town and close feeling with superior’s tourism compared to it’s larger twin port, Duluth. “I really can see the two cities even working together as a bit more celebrating the differences. Because they are two different spots and I think it’s still allowing people to enjoy it for what it is and to enjoy spirit for it is but it’s also, getting across that bridge and getting people to really get people to experience the wonders of the entire twin ports.”

Some of the main highlights residents in Superior have said are Barker’s Island, the Fairlawn mansion and museum. “We call it Gotta be Superior. So it’s a brand new attitude, a brand new way of really showing off Superior.” Sadowski said. “It’s just something a way that that we’re really proud of. And we really want to get the community involved and being behind this whole effort to really bring a lot more tourism into the Superior area.”

There are plenty of upcoming tourism events available on Gotta be Superior’s website which you can look at here. “Even though I grew up here. I think people are finding that closer to home, smaller town feel with that nostalgia.” Graskey said. “I’m just very, very thrilled for all of the people that have put in so much working in this campaign. And it takes a lot, but it’s really, really cool.” For other news happening in Superior you can look here.