A new jewelry salon with familiar faces is now open in downtown Duluth.

Genereau & Company occupies the bottom corner of the Greysolon building right on Superior Street.

Andrew and Kyle Genereau, along with John Panchyshyn, are excited about this venture.

The Genereaus used to be owners of Security Jewelers. This new store of their own has been a longtime dream.

“This was the right time for this to happen, and we couldn’t be happier,” Kyle said.

Andrew added, “We want to take jewelry in Duluth back in the direction it had been, locally owned and supporting local families.”

As for the pieces they are proud of, Panchyshyn explained, “You’re putting emotions into a physical form. We work on some of the most important things, for engagements and weddings.”

You can find some of your favorite brands, or you could order a custom made item.

Leaders from the Duluth Chamber stopped by to help with a ribbon cutting on Friday.

Hours are Tuesday-Friday, 9am-5pm, and Saturdays 10am-4pm.

For more info: https://genereauco.com/