Super One and Never Surrender Inc. team up to fight ALS
Super One Foods teamed up with Never Surrender Inc, a local non-profit focused on raising funds to help people living with ALS for a fundraising campaign.
For those 18 days, twenty-one Super One Foods and Super One Liquor stores encouraged the community to step up. Community members were able to directly donate via their grocery totals with the click of a button. The result was amazing! For the first ten days, Super One Foods announced their customers had already raised over $9,000. By May 30th, the community’s generosity increased that number to $31,000. In the end, the final total raised from the community campaign reached over $38,750!
“Working together in our communities is a great business strategy,” states David Kolquist, President of Never Surrender Inc. “For the past 29 years, Super One Foods has partnered with the Kolar Toyota ALS Fishing Tournament to make a difference in the lives of people living with ALS. In recent years Miner’s Inc implemented a new feature on their pin pads where customers can donate to a selected non-profit organization. Never Surrender Inc feels very fortunate that we were chosen as that organization for the most recent time. We also want to thank the community for their continued support.”
Super One Foods has been involved with Never Surrender Inc’s Kolar Toyota ALS Fishing Tournament since 1996, the first year of the event. Jim Miner, Sr was approached by the Kolquist family to support a new tournament, aimed at raising money to help those living with ALS, or Amyotrophic Lateral Sclerosis. The Kolquist family had recently learned their family member, Kevin Kolquist, was diagnosed with ALS and the families pulled together in the fight against ALS.
Funds from the event go towards helping people living with ALS along with providing support for their immediate families. The donations are donated to other ALS organizations that provide services such as paying for respite care for full-time family caregivers, loaning durable medical equipment, providing funding for ALS clinics and funding research to find a cause and cure for ALS.