Pointers for Prime Day

Amazon Prime Day is on July 11-12. It’s the summer version of Cyber Monday for many shoppers.

Joe Shelerud and Erik Swenson of Ad Advance have a few pointers for how to make the most of Prime Day.

• Understand Prime membership: “A lot of the deals are only going to be available for people who have a prime membership,” Swenson said. “So it’s probably going to be a good idea to sign up for a Prime membership if you’re looking at taking advantage of the best deals that are available tomorrow and Wednesday.”
• Find deals recommended for you: “One way to do it, especially if you’ve already been a Prime member, is they’re going to have a lot of recommended deals just on the home page,” Shelerud said. “So once you go to Amazon.com, you can see all these upcoming deals.”
• Sign up for alerts: “Right now, they’ve allowed a button on there right next to the price that you can hit and notify you immediately when that product goes on sale,” Swenson said.
• Make a list in your cart: “You can get notifications if there are deals that are upcoming or you can just keep going back to your cart and seeing OK, did the price change?” Shelerud suggested. “Since these deals are limited to certain time periods, checking back often can really be helpful.”
• Look beyond Amazon: “The other big retailers as well, your Walmarts, your Targets, even Best Buy, have scheduled deal days around this same timeframe,” Swenson said. Shelerud suggested a website that does the searching for you: Slickdeals.net.

Ad Advance specializes in Amazon sponsored ads, Amazon DSP, and Amazon attribution.